Friday, 18 March 2011

Where's the cover image?!

Window displays are a reflection. A reflection of the shop. What the shop has to offer at that season. 
Its the same with us as humans, what we wear on the day reflects our mood. 

Window displays are a teasers to ur way inside. They either grab your attention at a glimpse and drive you into the store or fail to do so. You're the judge.

Usually, for that specific reason, the shop HQ would release a window display design and distribute to all its branches around the world. To synchronize all, and to deliver the same message at the sametime. So, for example Zara windows in Oman should match Zara windows in London. Oh! but thats only if its the same collection. Say, when its winter in Oman, its Summer in Australia, therefore the display wont be identical. Got it? :)

Now after that introduction of mine, lets have a look at the image attached below.

tape-à-l'oeil which means flashy or high profile sells fashion from ages 0 to 14.

Looking at the window display which is a representation of a magazine cover, looks great and I like it. It does stop you coz there's a concept behind it and it just looks different from any other display in the mall.

However, I'm wondering, shouldn't a magazine cover have mannequins in the empty space or some sort of image to reflect what's inside? hmm?
In the real world, that would be the case; cover image + headlines. Now, that would make perfect sense! But this case is different. Its just a transparent blurry sticker!

Since the headlines read "T-shirt for 2.500 RO", "Fashion from new born to 14 years", and "All the looks for summer 2011", shouldn't there be a kid mannequin representing that?

All I see now is the previous season display in the background on the pink platform and a pointless magazine cover. It's basically just there to be there! does that make sense? Let me put it in simple words, it's a frame without a picture!

Seems like the people who work there didn't even understand what/why/how they glued that on the window.
Seriously, the magazine has to have an image, something the titles link to. This is just .... !! NOTHING. No meaning, no point.

There you go, good concept gone to waste! or shall i say good concept incomplete. Flashy? Yes, but meaningless.

Oh and btw, I don't mind the tilt. Its ok. It gives some playful character to the shop.

I took this off their website. This is how it should be.

With design, SF.

Wednesday, 2 March 2011

Striking layout!

I like! I like! I like! Look at this piece of art.

Was waiting for my fries to fry in the kitchen, while I was going through Times of Oman newspaper. And look what I found or shall I say, it found me! Seriously! it just jumped out and caught my attention. I saw this striking layout. I feel like hugging whoever designed this page in perticular. Look at it !! isn't it beautiful? Compared to the page next to it? Its just clean, elegant with fantastic use of space. It barely looks like a newspaper article!

Finally a great use of white space and a smartly-put layout. Thumbs up!

I like how the models shadow is overlapping the green block, which means breaking the guidelines, which means taking a risk for a change and doing something different. I like how the text is nicely rendered around the models curves. I like the balance of the whole page. Balance doesn't mean symmetrical, right = left, but its visually balanced - image and copy-wise.

See! there are good layouts in the Omani newspaper. There are things that strike. This is an excellent example of how to deal with minimal copy on plain oversized canvas. You don't have to maximize your font size to 16 point to fill in the page. You don't have to enlarge the image until you see those pimples in the models face and her mustache! You basically don't have to cram it.
This is it! Simple. This solution looks perfect, modern, classy yet very attractive.

One tiny little thought though. I know that they made the models shadow black or 85% of it to read the white copy, BUT reducing it to 65% might look not as much dominating. Dropping the whole shadow idea might make it even look better.

Oh! i just noticed the quotation marks are green. That matches the top bar. Oooh! and the justified copy has no widows meaning no one single word on a single line. Ahhh. I'm in l.o.v.e!!

Layout over all:  4.5/5
Colours: N/A
Font: Legible 4.5/5
Concept: N/A
Execution: N/A

With design, SF.