Arabic font is 16 throughout. Talk about little copy big fonts to fill up pages. Not just that.. Look at the design, layout and font. Overall, heart breaking, really!
The two splats used behind the Arabic titles (Mission and Vision) are brushes set by default on Photoshop & Illustrator. So, basically no effort put into this. The whole booklet is designed in no longer than 1.14 hrs. I would say that, because there is a chart somewhere inside. Otherwise, a total of 53mins is more than enough.
Paper choice? What other than the cliché Matte Art paper that everyone uses even Salsabeel water flyers. Its the standard paper in Oman and the cheapest. Why does a design college go for the "default settings"? Shouldn't they stand out? Show their skills? Blind us with their overwhelming creativity? oh! and not to forget the cliché glossy covers.
See, this all wouldn't bother me for a second if it was designed for any company out there, but what ticks me off here is that this is a "design" college. There must be at least one teacher assigned to supervise the whole project and outcome.
You know, I wont even be surprised if this was executed by some guy at the printers. Pay 20 rials extra and voila! Done in a jiffy. No soul, no life, no warmth into the booklet thats supposed to welcome many potential designers out there.
Oh! Just before moving along.. Note that the english side of this booklet has different information than the Arabic side. Confusing? Yes. On the English side "the mission and vision" pages don't exist. You jump straight into the programmes or is it programs or wait! it also could be programe!! According to this fascinating booklet (yes! I'm being sarcastic) there are many ways to spell the word and to impress everyone, they couldn't make up their minds, so, they just left it for you -the reader- to decide!
Did I also mention there is no dean's welcome message? not that its important, right?!
Just count with me; how many different ways of spellings the word "programme" are there?
American, British, French???
Talk about the English course they provide, huh?! useful much?
Students work at the back of the booklet.