Nawras branding gone wrong.
As'salam Alaikom, I know it has been ages since I last blogged. Apologies. I've been busy organizing PechaKucha Night - Muscat, which was held on the 21st May. www.Pecha-Kucha.org. If you're into creative visual designs, you're invited to the next one in August. Nowadays, I just have quick short comments on ads I see around me in Muscat that I place on my twitter account @omanadvertising. Anywhooo, lets move on to what I have in store for you today; Narwas branding (a telecommunication company). First let me explain what is branding? "To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people , and identified with a certain service or produ