tag:blogger.com,1999:blog-9433291588546251092024-03-05T08:33:21.432+04:00- Sara Fida - I always critique designs and advertisements around me in Oman, coz I KNOW they could be better.
I'm not the best, but I'm sure the designs around me aren't the best either!
My friends are probably sick of hearing me complain. Therefore, I'm starting this blog. Lets start.. Bismillah...Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-943329158854625109.post-24242114254437760062020-09-22T17:07:00.006+04:002020-09-22T18:17:32.570+04:00HM wearing Birkenstock<blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px; text-align: left;"></blockquote><span style="font-family: verdana;"><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">Salam all,</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">so let's start with the latest, then i'll post what i've saved earlier. </span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">yesterday, HM sultan haitham was planting a frankincense tree as an initiative and i noticed that he's wearing birkenstock. it is not odd to see birkenstock worn with dishdasha as many youngsters do it for comfort and practicality, but it's definitely never seen before on a royal let alone a Sultan. they are very similar-looking to the traditional pair we normally see on men, hence some replaced them with a more comfortable pair like birkenstock or cushioned strapped sandals. </span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">It's pretty cool to see the sultan is part of the trend.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">after noticing, i immediately posted about it on my IG story </span><a href="https://www.instagram.com/sf.dsgn/?hl=en" style="font-family: verdana;">@sf.dsgn</a><span style="font-family: verdana;"> tagging birkenstock (global).</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">im guessing i'm the only one who noticed coz i look into details that annoy a lot of people around me (lol), but hey, i'm originally a designer and as a marketer looking into details is part of my job. </span><span style="font-family: verdana;"><br /></span><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; font-family: verdana; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi87ZjjiDabtgqmWXhvrNz972UGF8TOnT-q-ALg4IKEtmGbWjb8lPzvRlu0NwTsHe_LMSho4RreL1FgcaSgwP4bL2sEe7rbWbTqOM7XdtXl83hAc0qLO6SaHr_ovWQbds5axs2WbqQpzZpi/s1136/8805BBED-779E-464F-9FB0-F8A3BDED0426.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: verdana;"><img border="0" data-original-height="1136" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi87ZjjiDabtgqmWXhvrNz972UGF8TOnT-q-ALg4IKEtmGbWjb8lPzvRlu0NwTsHe_LMSho4RreL1FgcaSgwP4bL2sEe7rbWbTqOM7XdtXl83hAc0qLO6SaHr_ovWQbds5axs2WbqQpzZpi/w225-h400/8805BBED-779E-464F-9FB0-F8A3BDED0426.JPG" width="225" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: verdana;">HM planting a tree wearing Birkenstock</span></td></tr></tbody></table><span style="font-family: verdana;"><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">After 10 hours, BirkenstockME noticed and used HM picture as a marketing opportunity to market their brand and attract attention. Did they see my post or did they figure it out on their own? that's not the question. 😅😏😜</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeFtqT8GCmAqxl6f0A99RWB6vMJoQ6q28CXFYZXq1rgf5or90FLBppoP6QxSkVlB6yi1fN9GYxbbk00j60RNE0D2yy2h2HIUiK73u3eM3iFNMRAFr1r2u033HRfL4nnJbfjX1cI812d6uq/s1087/IMG_4646.PNG" style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1087" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeFtqT8GCmAqxl6f0A99RWB6vMJoQ6q28CXFYZXq1rgf5or90FLBppoP6QxSkVlB6yi1fN9GYxbbk00j60RNE0D2yy2h2HIUiK73u3eM3iFNMRAFr1r2u033HRfL4nnJbfjX1cI812d6uq/w235-h400/IMG_4646.PNG" width="235" /></a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">first they placed the price as 199 Dirhams. I had my doubts as I have a pair and Birkenstocks are not that cheap.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">woke up the next morning and checked again on their post and noticed they have changed the price to 449 Dirhams and they slashed it down to 315 as a discount. </span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEityE4QhhzIJQNPLrQJFfkYnAE3YM00AIQR1TRhyphenhyphenVmiHfsThyphenhyphenx3NHmNI9Me7K0arMo0VjJ-kwfR2ugPxojjeFU1m6tBkDa79o3US4IU9_O2TT4rhTa6RoSkdjSlT0GK4tJ9c0xKsHOjUaMA/s1099/IMG_4648.PNG" style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1099" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEityE4QhhzIJQNPLrQJFfkYnAE3YM00AIQR1TRhyphenhyphenVmiHfsThyphenhyphenx3NHmNI9Me7K0arMo0VjJ-kwfR2ugPxojjeFU1m6tBkDa79o3US4IU9_O2TT4rhTa6RoSkdjSlT0GK4tJ9c0xKsHOjUaMA/w233-h400/IMG_4648.PNG" width="233" /></a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6x7X-lDVihZQPg_JeXghS803ucq-3ICH2o3ukgfXqiICmUsJxEvWgOnR8lGdu6rxPRFX_dWl5ah4qknJIQyey5Axqn7L9FeDE18CYjMTewYMqAqOJYvnQ4rhMajhZcWBFHGOjACK8AtwU/s1088/IMG_4647.PNG" style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1088" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6x7X-lDVihZQPg_JeXghS803ucq-3ICH2o3ukgfXqiICmUsJxEvWgOnR8lGdu6rxPRFX_dWl5ah4qknJIQyey5Axqn7L9FeDE18CYjMTewYMqAqOJYvnQ4rhMajhZcWBFHGOjACK8AtwU/w235-h400/IMG_4647.PNG" width="235" /></a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">after that, I posted a question on my IG since many of my followers are SMM and marketing and branding enthusiasts, I asked them if this is the right thing to do by Birkenstock -- is it an opportunity for them to boost sales and brand awareness or is it disrespectful for a Sultan?</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><img border="0" data-original-height="1136" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiizEsYCjX_Lrfm8YYpfpvyA_2JkTOcrmZeXLrBxTbKA68Fnb8hrcRwhXyY0eApYuxf8_Ut3Q_QBJABHJt2rvB6-fl2z2JZHTW7cXJoVPuQ4mdFCXGH7_vz7rBIj1e-vEcY5J61RHuhjpi5/w225-h400/EDA95545-B788-4F76-846C-0CD8108E26DB.JPG" style="font-family: verdana;" width="225" /><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">Here's are the results:</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">66 voted Yes and 16 more conservative voted No.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjctL3u0QJGGROW3879AvU0twNYAOQ6Og5l2_TgMkYMR6WEVC3wS7sISOZtcE75ihZQNc-dkSodEQHpexg1fPIL9dr1NbEbQSq7sOpijCMCVUS5HvElGc_V84PNxllBNhJXbxT475XoWi5O/s1136/C0095DF9-AB13-4DDE-BF8B-210DA6D5FA6C.JPG" style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-left: 1em;"><span style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1136" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjctL3u0QJGGROW3879AvU0twNYAOQ6Og5l2_TgMkYMR6WEVC3wS7sISOZtcE75ihZQNc-dkSodEQHpexg1fPIL9dr1NbEbQSq7sOpijCMCVUS5HvElGc_V84PNxllBNhJXbxT475XoWi5O/w225-h400/C0095DF9-AB13-4DDE-BF8B-210DA6D5FA6C.JPG" width="225" /></span></a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">if you're wondering what's so strange about this and why am I posting about it, it's because it's a first for an Omani Royal to be mentioned for his/her sense of fashion.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">is it normal around the world for brands to take advantage. Yes.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">is it normal in Oman. No.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">Here's an example of princess charlotte being mentioned by the store it self: </span><a href="https://www.childrensalon.com/blog/get-the-look-princess-charlotte/" style="font-family: verdana;">https://www.childrensalon.com/blog/get-the-look-princess-charlotte/</a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana; text-align: center;">Moreover, in my DM's, I got this: </span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana; text-align: center;">A follower is now actually encouraged to buy a pair as he is influenced by HM and looks up to him.</span><div><div style="text-align: center;"><span style="font-family: verdana;"><br /></span></div><span style="font-family: verdana;"><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Icnw25DYBPKFNAbyUeACwxKoOYi-SIUXK9pwUFzlO_9-N1kIxKgSY4iDw1lee1oQVRtX4cn0n3isMiqLxzUk1RBOWQbXYNl8-6TaDCSCFejEKKw8X5ytSyZPG1E-t3vISlEeEvKVq2jv/s1093/IMG_4649.PNG" style="clear: left; display: inline; font-family: verdana; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1093" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Icnw25DYBPKFNAbyUeACwxKoOYi-SIUXK9pwUFzlO_9-N1kIxKgSY4iDw1lee1oQVRtX4cn0n3isMiqLxzUk1RBOWQbXYNl8-6TaDCSCFejEKKw8X5ytSyZPG1E-t3vISlEeEvKVq2jv/w234-h400/IMG_4649.PNG" width="234" /></a><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">do these posts help the brands in increasing sales and brand awareness level?</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">and they do and i think it's a a great opportunity. </span></div><div><span style="font-family: verdana;"><br /></span></div><div><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">Thank you for reaching the end.</span><span style="font-family: verdana;"><br /><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"></blockquote></span><span style="font-family: verdana;">SF.</span><span style="font-family: verdana;"><br /><span style="font-family: verdana;"><div><span style="font-family: verdana;">Follow me on Twitter <a href="https://twitter.com/sarafidam?lang=en">@SaraFidaM</a></span></div></span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6gLpCVaTEij7sYqEiVD3KNb5ZcEm6sC-vtjsZ_r-HfNL6DTnzZaTG0Vz_5qCj3H4MT33Qs9rDqgIvWeXMgxd-og5569VRUUwmdh4VuRNkQQnuFm7RZi-rKhzur3vzM0ZKIQV_CzRD3YMr/s1136/IMG_4647.PNG" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;"></a><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6gLpCVaTEij7sYqEiVD3KNb5ZcEm6sC-vtjsZ_r-HfNL6DTnzZaTG0Vz_5qCj3H4MT33Qs9rDqgIvWeXMgxd-og5569VRUUwmdh4VuRNkQQnuFm7RZi-rKhzur3vzM0ZKIQV_CzRD3YMr/s1136/IMG_4647.PNG" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;"></a></div></div></div>Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com0tag:blogger.com,1999:blog-943329158854625109.post-2200821829531471792020-09-18T12:04:00.005+04:002020-09-18T12:09:22.472+04:005 years later, I'm back!<div><br /></div><div><br /></div><div><br /></div><div>Hello,</div><div><br /></div><div>How are you all? i've been away for 5 years and lots has happened.</div><div>i will be blogging again now to let all the steam out and try to share my knowledge and gain from yours.</div><div><br /></div><div>i don't want to become a youtuber and post myself talking to a camera, and I don't want to post short videos on Instagram because i don't like to put on make up and get ready.</div><div><br /></div><div>so i'll just put it all out in writing.</div><div><br /></div><div>also, i wont be caring much about punctuation and being perfect here. my job is demanding enough and i do proof reading on a daily basis as a marketing professional. so i'll let me be me here -- free.</div><div><br /></div><div><br /></div><div><br /></div><div>so let me start from the next blog. this is just a welcoming post. not sure is it welcoming you back or welcoming me back. haha but either way i need to vent and i'll do it here. this will be my journal.</div><div><br /></div><div><br /></div><div>much love.</div><div><br /></div><div>Sara Fida</div><div><br /></div><div><br /></div><div>PS: look at all the spam... haha spider web over my blog. time to clean up.</div><div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwnkfI3N-48s6DQ2WfCYy-b-mf9AOAfbZNkQkzxtgI7ZxPhdQ_IOITz2uebvGpf8FpMoZOjH1-7FU4oVMPGDickIGgUvOB4HZUgKTR6gRIx82aCVIQZ0Lo4ZSH5Kq34WRruHV8Xi8zI_QZ/s2048/Screen+Shot+2020-09-18+at+12.05.26+PM.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1780" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwnkfI3N-48s6DQ2WfCYy-b-mf9AOAfbZNkQkzxtgI7ZxPhdQ_IOITz2uebvGpf8FpMoZOjH1-7FU4oVMPGDickIGgUvOB4HZUgKTR6gRIx82aCVIQZ0Lo4ZSH5Kq34WRruHV8Xi8zI_QZ/w557-h640/Screen+Shot+2020-09-18+at+12.05.26+PM.png" width="557" /></a></div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div>Rating:
Layout over all: /5
Colours: Youtube colours = /5
Font: Legible /5
Concept: /5
Execution: /5
With design, SF.Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com2tag:blogger.com,1999:blog-943329158854625109.post-72588361450953691352015-03-26T12:17:00.002+04:002015-03-26T23:34:04.729+04:00Trying to help Omani Designers - Step 1<div dir="ltr" style="text-align: left;" trbidi="on">
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A'Salam Alaikom,<br />
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"Been a while" that's always how I start my blog, I know, but I'll try to write more often just to pour my heart out when it comes to design in my country. So expect some happy moments and some angry ones in my coming blogs. I can whine and I can be extremely ecstatic.<br />
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I don't think I'll criticise ads as much anymore, because it's pointless - I write about them, people read, laugh, and it ends there. It's time for useful/productive blogs. Let's face it.. Nothing will change here unless a revolution is made by young Omani Designers. I say designers precisely, because fine artists and photographers have their own associations/communities that could take care of them, but we don't.<br />
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So today, I have made a decision that this will be MY job. As an Omani designer, my design path has not been easy in my country for the past 10 years and it's getting worrying and upsetting to see talented Omanis leave the country to seek better opportunities abroad. We lack nothing talent-wise! We just crave appreciation and support. The country is full of young, talented, creative and mad designers! 'cause a designer is not a designer unless she/he had a pinch of madness in them. Right? Right.<br />
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Neighbouring countries are waaaay ahead of us and it's time for us to fight, to catchup, and to learn from them. It is not a shame to get inspired by them. We don't have to copy them, but it is important to learn and benefit from their experiences whether good or bad. We'll then blossom and flourish like they did. It's never too late.<br />
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By saying the above, it's obvious that I have something in mind. Right? Right. Well, I do, and I'll share it with you, but first let me talk about how I met those creative young Omanis and why I'm so pumped up...<br />
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I organise PechaKucha in Muscat (<a href="http://www.pechakucha.org/" style="color: #bb007b; text-decoration: none;">www.pechakucha.org</a>). I am very patriotic when it comes to selecting speakers - Omanis always have the priority on my list. At the beginning, I was afraid of running out of speakers from the creative field, because I only knew a few who are floating above the surface. Everyone always mentioned them, appreciated them, and brought them to very similar events, but then I dug deeper and found a huge number of Omani designers who're superb at what they do, but are ... lost. Yup, majority are just hidden treasures who seek an opportunity.<br />
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That's why, for PechaKucha Muscat, I started featuring those talented ones who are under the surface. They are now my target. I do not accept any applicant who is well known, had several exhibitions, or will use my non-profit organisation platform to advertise for his/her well-established company. I seek young unknown creative Omanis.<br />
I get asked a lot: "Where do you find these talents from?!". Well, I work hard, I dig deep, I go to schools, colleges, I meet people, go to exhibitions, online... etc. I do proper research because I'm genuinely into it. I genuinely want to help others and I believe I can differentiate between the good original talents from the "copy and paste" ones from my experience in the field. I do this voluntarily.<br />
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PechaKucha started in 2012 in Muscat. It runs 4 times a year according to the contract signed with Japan, but it has stopped for a year because I did not find a sponsor for many reasons I don't want to get into right now, but majority do not believe in design to support it. They don't see it as an investment. I, honestly, don't blame them. We are not surrounded by creativity, our advertisements are between mediocre and poor, majority of the logos are a joke because the cheaper always wins the pitch, design is not a subject taught in public schools... etc.<br />
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Anyway, one day I woke up thinking to myself: PechaKucha Muscat can't stop. It won't stop. I cannot fail in front of the Japanese! Some people anxiously look forward to this event. People have been emailing, texting and calling asking about it. 7aram. I can't do this to them. I have to do something.<br />
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So I decided to meet with - who was at the time - Omantel's CEO Dr. Amer Al Rawwas. I heard from friends that he supports youth a lot. I took an appointment with him and after a few long weeks, it was time to meet him face to face.<br />
I was given 20 minutes only to convince him of my needs. So I prepared a keynote presentation and put in everything that I thought would sell the concepts from my marketing and communications experience. I even added a page of financials - in case he asks "how much?", 'cause, you know, it all comes down to money with CEO's.<br />
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I can say I was very well prepared. I was ready to conquer the world. I wasn't ready to take no for an answer. This was my chance. I presented two projects, one of them was sponsoring PK for a year = 4 events and another on a bigger scale that also involves designers. He approved both on the spot! I remember myself looking at him in shock "Are you sure?!". He replied simply " You're good at marketing". He then told me that he'll be waiting for his invite for the next PechaKucha.<br />
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A couple of weeks later, I invited Dr. Amer to attend.<br />
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On the night of PechaKucha Vol.06, Dr. Amer showed up. I always start on time - at 20:20.<br />
This time was no different. Six speakers spoke confidently about their incredible portfolios and inspiring stories in 20 slides each. Each slide in 20 seconds. That's a total of 6 minutes and 40 seconds for each speaker.<br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhphAXsRDGdoBlqh2UmTG3d6im3B6Vcp59loM3Fj5V9nP3vhAXikv_knwdlra1FRg1kDIG8f5Zdk4E5JuMmMMWw0NSqSrDptGQIGmueuhCfgEmOJyOIkoYZ3tmRrmn-mxAkCwdutM9ea1TT/s1600/IMG_5177.JPG" imageanchor="1" style="color: #bb007b; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhphAXsRDGdoBlqh2UmTG3d6im3B6Vcp59loM3Fj5V9nP3vhAXikv_knwdlra1FRg1kDIG8f5Zdk4E5JuMmMMWw0NSqSrDptGQIGmueuhCfgEmOJyOIkoYZ3tmRrmn-mxAkCwdutM9ea1TT/s1600/IMG_5177.JPG" height="400" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; background-color: transparent; background-position: initial initial; background-repeat: initial initial; border: none; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; padding: 0px; position: relative;" width="266" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">A picture of me and Dr. Rawwas sitting next to me as my<br />
guest of honour listening to all the presentations<br />
(Picture Credit: @FullFrame)</td></tr>
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PechaKucha was a huge success as usual #AlHamdulillah. Many companies approached me immedietly after the event to sponsor the next one.<br />
So, at the beginning I had to stop for a year because I couldn't find sponsors and now sponsors are approaching me! Hallelujah!<br />
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Thank you Dr. Amer. I will forever be grateful for your support.<br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoE1KUBRsArjAAgSo6i4Wf3Q16nmIpAyu9SFQti8D4kPHIz-ACpcAe8rje0O69xaUsYuB4z8CVBKQVFXPinpRP8_bIj0BRohdL-rT9-F-lAkDxT3gXrOdLX_yjU_c-17re-r6Gxgo_LmEQ/s1600/IMG_5013.JPG" imageanchor="1" style="color: #bb007b; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoE1KUBRsArjAAgSo6i4Wf3Q16nmIpAyu9SFQti8D4kPHIz-ACpcAe8rje0O69xaUsYuB4z8CVBKQVFXPinpRP8_bIj0BRohdL-rT9-F-lAkDxT3gXrOdLX_yjU_c-17re-r6Gxgo_LmEQ/s1600/IMG_5013.JPG" height="225" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; background-color: transparent; background-position: initial initial; background-repeat: initial initial; border: none; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; padding: 0px; position: relative;" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">The audience. A full house<br />
(Picture Credit: @Bluesynergy)</td></tr>
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Now that I know PechaKucha Muscat will go on for another 3 events AKA حاطة في بطني بطيخة صيفي, I'm happy and can focus on other designers' needs... On to the next step to help my fellow designers...<br />
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With design, SF.<br />
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<span style="font-size: xx-small;">PS: Ignore any grammatical mistakes. I don't read my blog twice before I post and I'm not much of a writer. I design.</span></div>
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Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com5tag:blogger.com,1999:blog-943329158854625109.post-48017452072785922642013-08-08T17:14:00.003+04:002013-08-08T17:14:43.681+04:00Take it easy<div dir="ltr" style="text-align: left;" trbidi="on">
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Salam everyone!</div>
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Eid Mubarak! Anyone traveling this holiday?</div>
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It's been ages since I last blogged about the beautiful *cough* ads I see around Muscat - 15 months to be precise.</div>
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Been caught up with work and life in general. I just want to take advantage of my blog space and thank god for the countless blessings in my life and the hard times I've been through as well, because without them I wouldn't have given the best a chance. A big thank you to the biggest blessing in my life; my family. I love you mama, baba, sisters and bro. You've always been there for me. You are my fans, my supporters, my cheerleaders, and most importantly my comedy channel when least expected and most needed (hehe). <b>Al Hamdulillah.</b></div>
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Onto what I like doing best; criticizing ads around me.</div>
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Was asked to blog about a specific ad that has been released quite sometime ago here in Oman - maybe a few months now. I think you'll remember it without me even posting a picture. The name will ring the bell. The one and only:</div>
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<b>Take it easy (خف علينا) by Nawras </b>- a telecommunication company in Oman.</div>
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Yes! see.. you remember. That billboard was the talk of the town! No one missed it and I don't think anyone will ever forget it, whether for a good reason or a bad one. </div>
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But why did it stand out? Was it the size of the billboards, the location, layout, colours, copy, translation, concept or was the message confusing?</div>
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First of all lets start by saying that Nawras do have some great ads. They do try their best to be creative and capture the right audience attention. They do think out of the box, but this one was just somehow.... "special". </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlm44ckM8OkfnP1V71MoFj4FI688V1a-Zl8uyy5ZsvI5IDNjwGCswKHBTmBZiyu6HGldBkmviigAN0LkIpA_RkgP3lSzNl-2-7WPNiz8poJk84KGmsKD2pFKopg9AqB-zNCDdvlRbxlkUV/s1600/Screen+shot+2013-07-17+at+9.51.30+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: black;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlm44ckM8OkfnP1V71MoFj4FI688V1a-Zl8uyy5ZsvI5IDNjwGCswKHBTmBZiyu6HGldBkmviigAN0LkIpA_RkgP3lSzNl-2-7WPNiz8poJk84KGmsKD2pFKopg9AqB-zNCDdvlRbxlkUV/s320/Screen+shot+2013-07-17+at+9.51.30+PM.png" style="cursor: move;" width="320" /></span></a></div>
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<tr><td style="text-align: center;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPnEtjc8k6b_ArBbluv5DfbMvdDsYawEY1bKy235mYXU8IT8lSBaBhpxWpG_54sII7hGnRU3lKPxPnL3DDYqg325OEhHBHz6cCTqwvuxHJnwqhdgNY-Umh_ANNxxP5bC-Od1o6S2ECj4M/s320/kef.jpg" style="cursor: move; margin-left: auto; margin-right: auto;" width="320" /></td></tr>
<tr><td class="tr-caption" style="font-size: 13px; padding-top: 4px; text-align: center;">Billboards are placed in very busy common areas</td></tr>
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Lets break it down...</div>
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- Starting with the layout. It looks good; simple, clean and applied according to their guidelines. CHECK</div>
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- Font-wise: Clean and clear. Legible. Arabic on top of the English. CHECK (native language has to always go on top)</div>
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- Colours: White on dark green; makes the copy stand out. Perfect contrast. CHECK</div>
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- Image: Okay. They are trying to show us some different ways of communicating; phone, laptop.. etc. Adding a local with the Kumma and Dishdasha. CHECK</div>
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So far so good. Then why are people talking about it? </div>
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The most important part in a corporate ad or any ad is the headline along with the image. One should get it in a few seconds in order to move on to the call to action.</div>
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Nawras is trying to deliver a message. What is it? It's "Take it easy".</div>
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OK. nice. We know what "take it easy" means. It means slow down, be patient, relax, take care, and we use this line often in our daily lives, so we can relate to it. Another CHECK.</div>
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Next, lets now link the line "take it easy" with a telecomm company. So they provide broadband, wifi.. etc how do I take it easy with those services? or how do I "take it easy" with the company itself since it's not a tactical ad? <b>Ding Ding Ding... Confusion alert.</b></div>
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Answers to that were different from different people. Those who like their services said "take it easy" has nothing to do with the brand. They are just reminding us to take life easy... Like a general reminder.</div>
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Other people said: They are telling us to take it easy or not to be harsh on them and stop complaining and calling their help line.</div>
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Others said: Take it easy means don't make calls much cause it congests our network and slows it down.</div>
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Some were rather considerate. They said: They are telling us to take it easy, therefore, we're moving to another telecom company!</div>
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Those are some of the responses I heard and remember. Honestly, I am just as confused. So, I'll leave it there hoping Nawras would clarify at the bottom.</div>
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On to the Arabic.. </div>
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It's just the same if not worse because "Khif Alaina" translates to "take it easy <u>on us</u>" or "slow down". So if you compare it with the english, this one actually specifies that we should take it easy "on them". </div>
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The english line could pass as a message or a general reminder, but this one doesn't. It's so specific. </div>
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This can only be explained one way; stop bugging us, stop complaining, we are getting there, take it easy and bear with us or maybe stop showing off as it's commonly used as a sentence to stop the speaker jokingly from showing off or exaggerating. </div>
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I know that they're trying to use those common sentences used amongst youth, but I don't see how it serves them in a corporate ad. Yes, you can be hip and cool using some interesting engaging lines, but does it serve any purpose or is it just an idea that needs better execution?</div>
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One more thing... The three dots in Arabic? Why? </div>
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Below are some random tweeps comments on the billboard:</div>
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Layout over all: 5/5 </div>
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Colours: 5/5 Font: Legible 5/5 </div>
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Concept: 2/5 (trying to use common sentences) </div>
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Execution of concept: 1.5/5 </div>
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With design, SF.</div>
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Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com1tag:blogger.com,1999:blog-943329158854625109.post-714901232710857512012-05-28T15:30:00.001+04:002012-05-28T17:38:53.230+04:00Nawras branding gone wrong.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">As'salam Alaikom,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I know it has been ages since I last blogged. Apologies. I've been busy organizing PechaKucha Night - Muscat, which was held on the 21st May. www.Pecha-Kucha.org.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">If you're into creative visual designs, you're invited to the next one in August.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Nowadays, I just have quick short comments on ads I see around me in Muscat that I place on my twitter account @omanadvertising.</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Anywhooo, lets move on to what I have in store for you today; <b>Narwas </b><b>branding </b>(a telecommunication company).</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">First let me explain what is branding? </span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">"To understand branding, it is important to know what brands are. A brand is the idea or <u>image</u> of a specific product or service that consumers <u>connect</u> with, by <u>identifying</u> the name, logo, slogan, or design of the company who owns the idea or image. <u>Branding is when that idea or image is marketed so that it is recognizable by more and more people</u>, and identified with a certain service or product when there are many other companies offering the same service or product."</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: small;">Nawras Logo in full colour</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">On Wednesday I attended TEDx. One of their main sponsors this year was Nawras.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">On each chair there was this giveaway bag; a recycled bag filled with goodies. YAY! Who doesn't like free stuff?! Sa7?</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Below is the bag. All clean and white with a green Nawras logo. Why the monotone?! Clearly, because it's cheaper this way. One colour printing is always cheaper than four. Fine. Whatever. It's not like its going to cost you fortunes or you can't afford a 4 colour print, Nawras! You should create a first impression, grab attention with the beautiful colours that already exist. I carry this bag to work every day as my lunch bag. Imagine how many people look at it!! and yeah, you're welcome :)</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We all know Narwas' logo is bright and lively. You just killed it here and flattened it.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Moving along... Let us see what's inside the bag...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhir3p8wP5Thsq59xSD7lV09pnPfZuJfb8mo1VJc1yFrMa5FSLu2xmxdGdzEinVdAFwBbI6VB23X4Lsb7SeI-z0pa0StaeICbFd5oMV3sebm4mTCwqlIiil_86srxmHeQ9ap6POGeT_qV8R/s1600/Photo+17-05-12+12+23+04+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhir3p8wP5Thsq59xSD7lV09pnPfZuJfb8mo1VJc1yFrMa5FSLu2xmxdGdzEinVdAFwBbI6VB23X4Lsb7SeI-z0pa0StaeICbFd5oMV3sebm4mTCwqlIiil_86srxmHeQ9ap6POGeT_qV8R/s320/Photo+17-05-12+12+23+04+PM.jpg" style="cursor: move;" width="240" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Trying not to judge a book by it's cover, Narwas, I'm giving you a second chance to impress me. I'll look inside the bag. You might've used your brand colours wisely.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">In the bag I got:</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">TEDx' programme card,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">a Nawras note pad,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">a Narwas USB,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">and a Nawras pen.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpMoccMlpBac8wd3cpStCxya6ZzzOUwjt5LMdab79sAi8t00lGY7_NB3HINjsnDmbF1eUFlfOLRYSuBv2Ri1g75IUma_nWirT1yknqNxnHEJcxgsHSJTNFOI6utJPsKfKO_buXzG5WnCxA/s1600/Photo+17-05-12+12+24+39+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpMoccMlpBac8wd3cpStCxya6ZzzOUwjt5LMdab79sAi8t00lGY7_NB3HINjsnDmbF1eUFlfOLRYSuBv2Ri1g75IUma_nWirT1yknqNxnHEJcxgsHSJTNFOI6utJPsKfKO_buXzG5WnCxA/s320/Photo+17-05-12+12+24+39+PM.jpg" width="240" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">This is a group picture of the goodies. Let's check them now one by one:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGQQUgb9-q-8prgB0LnNNmuEMzGN5f61Vyut9ji9d7NMhXFul4vCoT9MATvEEJGNom0GrAEc-Naun9xblpxjCh-NWmgw2muGn1_XG9eA3ozI_1XeLKLmT4tEHW_BdEbMM36mZ-S_GkUUFi/s1600/Photo+17-05-12+12+26+19+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGQQUgb9-q-8prgB0LnNNmuEMzGN5f61Vyut9ji9d7NMhXFul4vCoT9MATvEEJGNom0GrAEc-Naun9xblpxjCh-NWmgw2muGn1_XG9eA3ozI_1XeLKLmT4tEHW_BdEbMM36mZ-S_GkUUFi/s320/Photo+17-05-12+12+26+19+PM.jpg" style="cursor: move;" width="320" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The Programme card. Nice! Everything in place.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><b>The Nawras logo is in full colour, </b>but then this wasn't produced by them, so no credits here.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-7x1M0ajXfVD6Nby03OGi5Pygc2gptM8lztbNIk-VJulS4r3sWnF47iP8tkEndhkLy8UPStb4op1jUItfDHk13sTiYl3qqT85AocWdxXyHaJURw6wxMM-fruuJixQb5fUKWjs7_w8M1UX/s1600/Photo+17-05-12+12+24+47+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-7x1M0ajXfVD6Nby03OGi5Pygc2gptM8lztbNIk-VJulS4r3sWnF47iP8tkEndhkLy8UPStb4op1jUItfDHk13sTiYl3qqT85AocWdxXyHaJURw6wxMM-fruuJixQb5fUKWjs7_w8M1UX/s320/Photo+17-05-12+12+24+47+PM.jpg" width="240" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The note pad. Nice! the guidelines are implemented. </span></div>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The logo is in full colour.</span></b></div>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">PASS</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpZa46Ff9APtbUrBYK-age59dvLLTH_kLs8890Vt1WSySmWamMxqpHmq1mLnXj5PYClyJ-D0egtYKFGKUc6KGs-1jjNHRGf62yJSUkwCCfr1ns2J4Q-LThNUVZs0DfMrXFsk-4SeipTQv1/s1600/Photo+17-05-12+12+25+10+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpZa46Ff9APtbUrBYK-age59dvLLTH_kLs8890Vt1WSySmWamMxqpHmq1mLnXj5PYClyJ-D0egtYKFGKUc6KGs-1jjNHRGf62yJSUkwCCfr1ns2J4Q-LThNUVZs0DfMrXFsk-4SeipTQv1/s320/Photo+17-05-12+12+25+10+PM.jpg" style="cursor: move;" width="320" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">And now the nightmare:</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The complicated pen. </span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Some ink cartridge and instructions sheet tucked under the pen. </span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">At the top end of the pen there a highlighting pen.</span></div>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The logo is in black. </span></b></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Question: Why didn't you stick to green like the bag to remain consistent? or blue to match the below?</span></div>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">FAIL</span></b></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The WTF USB case:</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">1. The USB compartment is wayyyyy bigger then the USB.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">2. The case has <b>the logo in navy blue</b>!</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">3. The logo on the USB is in <b>white</b> and the background is <b>gold</b>! Huh?</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Can't the background be blue to match the case? *common sense shwaya?*</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Someone explain to me why the mashed potato idea here? How does your marketing/branding manager allow such thing to be distributed to hundreds without checking the brands consistency and guidelines? or </span><span class="Apple-style-span" style="font-size: large;">are your existing and potential costumers not worth the hassle?</span></span></div>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">EPIC FAIL when you can't reflect a decent image of your company.</span></b></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">After all this mash up of colours and dog food, I would like to ask Nawras:</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Was this done in a rush?</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Did you just throw other events left overs in a sack over night?</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Do you know the importance of first impression/branding/marketing?</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Seriously, are you colour blind? or are your clients simply not worth it?</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Allah yahdeekom,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Rating: Zero for the pen and sack,</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">-1/5 for the USB case (yes! minus one),</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">4/5 for the spiral bound note pad and programme card logo implementation. </span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">With design, SF.</span></div>
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</div>Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com12tag:blogger.com,1999:blog-943329158854625109.post-3530207467099495542011-10-31T13:21:00.001+04:002011-10-31T13:44:29.521+04:003aib.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;">It's a shame (3aib) when a college of <b>design</b> (and other majors including English) produces such booklet to showcase their portfolio, facilities, courses and programmes.</span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span">Lets go through it before I start talking in details. It took me almost 3 weeks to blog this specific booklet out of my chest. Every time I sit infront of my laptop trying to put my river of thoughts into words; my hands shiver, smoke comes out of ears and my face turns into a red balloon filled with anger and frustration ready to explode! Maybe because it isn't only about this booklet, but its the whole experience, from landing a foot on the college grounds to running back to my car. The experience also has to do with the college's dean who asked me - when I went to apply for a job as a Typography teacher - he asked "What do you mean by Typography?" (!!!) I felt like a bucket of cold water got poured over my head</span>. I instantly thought to my self "Is this really where I want to work?"</span></div>
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<span class="Apple-style-span" style="font-size: large;">For those who think.. Oh common, not everyone knows what Typography is, I totally understand if you're anything but a design college dean!</span></div>
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<span class="Apple-style-span" style="font-size: large;">Lets showcase the bilingual college representative AKA booklet.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Arabic font is 16 throughout. Talk about little copy big fonts to fill up pages. Not just that.. Look at the design, layout and font. Overall, heart breaking, really! </span></div>
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<span class="Apple-style-span" style="font-size: large;">The two splats used behind the Arabic titles (Mission and Vision) are brushes set by default on Photoshop & Illustrator. So, basically no effort put into this. The whole booklet is designed in no longer than 1.14 hrs. I would say that, because there is a chart somewhere inside. Otherwise, a total of 53mins is more than enough.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Paper choice? What other than the cliché Matte Art paper that everyone uses even Salsabeel water flyers. Its the standard paper in Oman and the cheapest. Why does a design college go for the "default settings"? Shouldn't they stand out? Show their skills? Blind us with their overwhelming creativity? oh! and not to forget the cliché glossy covers.</span></div>
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<span class="Apple-style-span" style="font-size: large;">See, this all wouldn't bother me for a second if it was designed for any company out there, but what ticks me off here is that this is a "design" college. There must be at least one teacher assigned to supervise the whole project and outcome. </span></div>
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<span class="Apple-style-span" style="font-size: large;">You know, I wont even be surprised if this was executed by some guy at the printers. Pay 20 rials extra and voila! Done in a jiffy. No soul, no life, no warmth into the booklet thats supposed to welcome many potential designers out there.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Oh! Just before moving along.. Note that the english side of this booklet has different information than the Arabic side. Confusing? Yes. On the English side "</span><span class="Apple-style-span" style="font-size: large;">the mission and vision" pages don't exist. You jump straight into the programmes or is it programs or wait! it also could be programe!! According to this fascinating booklet (yes! I'm being sarcastic) there are many ways to spell the word and to impress everyone, they couldn't make up their minds, so, they just left it for you -the reader- to decide! </span></div>
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<span class="Apple-style-span" style="font-size: large;">Did I also mention there is no dean's welcome message? not that its important, right?!</span></div>
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Just count with me; how many different ways of spellings the word "programme" are there?</div>
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American, British, French???</div>
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Talk about the English course they provide, huh?! useful much?</div>
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Students work at the back of the booklet.</div>
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<span class="Apple-style-span" style="font-size: large;">Alright.. So, the far left ad created by some graphic design student says "The best juice you can TEST." Do you mean taste? Ok, so obviously the student made a mistake, fair enough. But the question is, with this mistake, is it the best piece of work to feature in the booklet? If the design teachers english isn't so good, where's the proof reader? Didn't they acknowledge the fact that this mistake could jeopardies their marketing strategy (if they had one) or reputation?</span></div>
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<span class="Apple-style-span" style="font-size: large;">Lets not talk about the fonts chosen, because as we've already established, typography is not in the Graphic Design major curriculum because it's only the MOST important design element (sarcastic, again!)</span></div>
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<span class="Apple-style-span" style="font-size: large;">Lets have a look at the bottom ad here. It's by a student created for ROP (Royal Oman Police). It says "Don't cut it unless it's green"Ok i get it. Don't GO unless the traffic light is green, but why apples? (I'm getting into concepts now) just because apples were created in 3 different colours that match traffic lights, it doesn't mean I can use them for this purpose. </span></div>
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<span class="Apple-style-span" style="font-size: large;">Why can't I can't cut the apple when it's red? why not when its yellow? why only green?! It tastes good when its red. It also tastes good when its yellow! </span></div>
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<span class="Apple-style-span" style="font-size: large;">See, its just not related. The only connection is colour. Effective? No. Creative? No. Convincing? No. Concept? Zero.</span></div>
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<span class="Apple-style-span" style="font-size: large;">I can go on about this 8 pages booklet for hours. However, I'll end it here for my health sake to start with!</span></div>
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<span class="Apple-style-span" style="font-size: large;">Secondly, I would like to advise parents out there to check what you're paying for. If you have no background in design, it is ok, ask around, get opinions, compare college booklets, but don't let these colleges rip you off, because honestly they are not giving your children back the proper international education standard/quality you're paying/hoping for. </span></div>
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<span class="Apple-style-span" style="font-size: large;">I, personally, have worked with many graduates from this college and another, it has been a struggle. They don't know the basics of design such as kerning, leading, image resolution, difference between RGB and CMYK... etc. I DO NOT BLAME THEM, but for whoever is responsible, I say "3aib".</span></div>
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</div>Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com8tag:blogger.com,1999:blog-943329158854625109.post-46483278770469159692011-09-15T17:22:00.002+04:002011-09-19T21:58:55.660+04:00AMBIENT... Welcome to Oman!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;">Hala!</span></div>
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<span class="Apple-style-span" style="font-size: large;">Putting my 'ambient advertising' hat on for a change. We don't see much of ambients in the GCC as much as we do overseas, maybe 'cause we have alot of restrictions or maybe 'cause Arabs don't interact as much. People are not exposed to such things, and are a bit hesitant to go and ask or be part of, but nevertheless, this ambient idea kicks ends!</span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #0b5394;"><i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">So, What's <span class="Apple-style-span" style="line-height: 12px;">Ambient advertising? </span></span></i></span></span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #0b5394;"><i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="line-height: 12px;">Ambient advertising </span></span></i></span></span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #0b5394;"><i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="line-height: 12px;">slowly started making itself known towards the late 90's. It refers to all advertising that is out of home and non-</span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 12px;">tradtional - it is exciting, fun, targeted and engaging. </span></i></span></span></span></div>
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<span class="Apple-style-span" style="font-size: large;">Alright, moving along.. This ad is for<b> General's New Super Cooling (Super Wave/Super Power/ Super Quiet)</b></span></div>
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<b><span class="Apple-style-span" style="font-size: large;">Features:</span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;">5 speed control</span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;">30% improved powerful airflow</span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;">15m Long-reach airflow.</span></b></div>
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(Excuse the quality of the pictures.. I only have those two crappy ones. I got caught by security. No pictures are allowed to be taken inside the mall - MCC)</div>
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<span class="Apple-style-span" style="font-size: large;">So anyway. At the main foyer area of the mall there is this huge transparent tent (10m long) that has an air conditioner at the end of it. As you can see, there are those coloured ribbons hanging from the tents ceiling. The long-reach airflow reaches all the ribbons across the 10m, which makes them move/flow.</span></div>
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<span class="Apple-style-span" style="font-size: large;">So it's a really simple concept. You basically go in, feel the breeze, the power and the quietness, then just leave. You can stand as far as 9m away from the A/C. You don't have to go all the way in unless you want to see the A/C upclose.</span></div>
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<span class="Apple-style-span" style="font-size: large;">The most important thing in the tent is the ribbons part. Without those ribbons you can't really tell how strong General air conditioner air-flow is compared to other brands. </span></div>
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<span class="Apple-style-span" style="font-size: large;">I like the colours of the ribbons. They stand out and you can clearly see the motion from far away since the tent is transparent and the back is white x white.</span></div>
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<span class="Apple-style-span" style="font-size: large;">I asked the promoter, if this has been working well for them,</span></div>
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<span class="Apple-style-span" style="font-size: large;">- Yes! we are selling. People come to me and ask what's it all about, but unfortunately, they don't go inside the tent for the experience. They just let their kids run back and forth not knowing the concept behind this whole thing.</span></div>
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<span class="Apple-style-span" style="font-size: large;">= So it says on the leaflet that the airflow reaches 15m, but your tent here is only 10m long. Why?</span></div>
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<span class="Apple-style-span" style="font-size: large;">- Well, it was hard getting a permission from MCC in the first place to put up a tent here. So we are happy with the 10m space we got. Something is better than nothing :)</span></div>
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<span class="Apple-style-span" style="font-size: large;">= I love the concept. Is this done locally?</span></div>
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<span class="Apple-style-span" style="font-size: large;">- Oh yes! A company called Imagine Technologies owned by Warith Al Kharusi, they came up with the idea and executed it for us. We are surprised ourselves that such idea came from a local company! </span></div>
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<span class="Apple-style-span" style="font-size: large;">= For how long will the tent be here?</span></div>
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<span class="Apple-style-span" style="font-size: large;">- Until the 18th of Sept.</span></div>
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<span class="Apple-style-span" style="font-size: large;">That's all from my side. I'm happy to see ambient taking place in Muscat. Things are taking time, going extremely slow, but they'll get there eventually. (Inshallah)</span></div>
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but the tent is right behind the kids there. Can you spot that transparent thing?</td></tr>
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com3tag:blogger.com,1999:blog-943329158854625109.post-61166209648726449962011-09-09T01:53:00.001+04:002011-09-11T00:45:30.507+04:00Arabic Laziness!<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="font-size: large;">Hello,</span><br />
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<span class="Apple-style-span" style="font-size: large;">Went to Carrefour the other day for some grocery shopping. Found this roll-up banner on the way out.</span><br />
<span class="Apple-style-span" style="font-size: large;">Not bad. The msg is clear. The design is simple. The font is....... WHAT?!</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfZzTjoJ88t9cwUyOFjskGo52S27ok7acw1F7EyD8ER7x2whLZY57M82F1IshHBoxAggUsdHVqSyQecs6rKaa8wOI03q3zCpbxXTtXt1qbfGx8435nDEU_KHf3QzYm3br-nN60nhxN3R/s1600/photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfZzTjoJ88t9cwUyOFjskGo52S27ok7acw1F7EyD8ER7x2whLZY57M82F1IshHBoxAggUsdHVqSyQecs6rKaa8wOI03q3zCpbxXTtXt1qbfGx8435nDEU_KHf3QzYm3br-nN60nhxN3R/s640/photo.jpg" width="480" /></span></a></div>
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">Ok guys, I gave you credits for the design, clarity, legibility, and concept overall, but why isn't the Arabic font matching the English?</span><br />
<span class="Apple-style-span" style="font-size: large;">The English and Arabic copy are acting as a unit, which is great! Shouldn't the English and the Arabic fonts be the same in design since they both convey the same msg?</span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">The English font is fantastic! You used some handwriting font on a post it, BRILLIANT and makes complete sense, but couldn't you copy the same for Arabic? It's easy to do on Illustrator; outlines the selected font, then start drawing those 1/4 hatches!</span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">Nothing else to say. Obviously the main design concept was executed in English then the Arabic translation was added to it. "Call us we'll answer" is another example at the bottom of this same banner! The Arabic is just a passive font. Not as friendly and inviting as the english active font.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">Bottom line, DETAILS MATTER.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com1tag:blogger.com,1999:blog-943329158854625109.post-71567345621235208722011-08-31T05:47:00.000+04:002011-09-11T00:59:04.616+04:00On/Off.<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="font-size: large;">Salam and Happy Eid to all,</span><br />
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<span class="Apple-style-span" style="font-size: large;">Right! So, went Eid shopping with my sister and entered a shop called <b>Jeans West</b>. </span></div>
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<span class="Apple-style-span" style="font-size: large;">She started trying on some jeans, while I was seated on the chair besides the changing room handling her different sizes, and so, I noticed this...</span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding-bottom: 6px; padding-left: 6px; padding-right: 6px; padding-top: 6px; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp1t2LPGkKbOFmQfOnwdTRcXcMDJfQ6IZe10Vfq5gIao4K-3A2akY7RGc278fxOtf_g0nI_PVSXBFZqwXlAWILccTppOl8lQojtNx_QhNXcq1mXOIiRSFNEqQptmefSMCY4oCwmcJnOCbN/s400/photo-12.jpg" style="cursor: move; margin-left: auto; margin-right: auto;" width="300" /></span></td></tr>
<tr><td class="tr-caption" style="padding-top: 4px; text-align: center;"><b><span class="Apple-style-span" style="font-size: large;">While the door was locked, she had her Denim Off</span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding-bottom: 6px; padding-left: 6px; padding-right: 6px; padding-top: 6px; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ5GlSPEfreHZifcBe7aL719MWsQVa_q2q4lMxCkYvyE5PKGTBXptMalT_EgAfanpidD-dbuNW928BLNJroWydJ0kQz0XF7ApqTRn6a-DE8H54Rc9GY0He93y2eixUXOhsrPK1qtIT920_/s1600/photo-13.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ5GlSPEfreHZifcBe7aL719MWsQVa_q2q4lMxCkYvyE5PKGTBXptMalT_EgAfanpidD-dbuNW928BLNJroWydJ0kQz0XF7ApqTRn6a-DE8H54Rc9GY0He93y2eixUXOhsrPK1qtIT920_/s400/photo-13.jpg" style="cursor: move;" width="300" /></span></a></td></tr>
<tr><td class="tr-caption" style="padding-top: 4px; text-align: center;"><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding-bottom: 6px; padding-left: 6px; padding-right: 6px; padding-top: 6px; text-align: center;"><tbody>
<tr><td class="tr-caption" style="padding-top: 4px; text-align: center;"><b><span class="Apple-style-span" style="font-size: large;">And while the door was unlocked; she had her Denim on, so it was fine to open the door.</span></b></td></tr>
</tbody></table>
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<span class="Apple-style-span" style="font-size: large;">Now seriously, how cool is this idea?! I absolutely LOVE IT! Although the production was cheap; it was printed on some home A4 paper and Impact was the font used, but who cares right now!? I'm fascinated by the idea and the way it was delivered; simple, clear, creative. </span><br />
<span class="Apple-style-span" style="font-size: large;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large;">Sometimes you don't need all the extra graphics and bits. Using your guideline's colours with some simple smart copy, makes a great attention grabbing design. </span><br />
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<span class="Apple-style-span" style="font-size: large;">Enough said. This made my day. I'm happy!</span></div>
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
</div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com2tag:blogger.com,1999:blog-943329158854625109.post-53872870713596510012011-08-01T13:33:00.007+04:002011-09-14T14:27:32.150+04:00"Just to provoke"<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="font-size: large;">Hello all,</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">The whole mall is on sale. Isn't that wonderful news?! I can look for something new. Something new like SALE signs, window displays, ads, danglers... whatever! :D</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<b><span class="Apple-style-span" style="font-size: large;">Terranova </span></b><span class="Apple-style-span" style="font-size: large;">is an Italian brand gone international for </span><span class="Apple-style-span" style="font-family: arial, sans-serif; line-height: 15px;"><span class="Apple-style-span" style="font-size: large;">Clothing and shoe fashion. </span></span><span class="Apple-style-span" style="font-size: large;">They have branches in London and France to name a couple.</span><br />
<span class="Apple-style-span" style="font-size: large;"><b></b></span><br />
<span class="Apple-style-span" style="font-size: large;"><b></b></span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">Terranova is owned by some Lebanese in Oman. They've decided that this is the best way to go about their shop sale display design. According to what he said, they know exactly how to promote themselves.</span><br />
<span class="Apple-style-span" style="font-size: large;">Fair enough. Hands down. Now lets see what they did.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpCg4VV90NPp7xvZ_rr4S_53k2a2727mCe9lEF8wKe-3md3PNElzO2UALyA4rixg4xgMcyIIwWTYXgczyg-Dn89LHkYDnJZVGQt7iADF4lZ_Tgnz_DnnHdDGq_YJ93cu-go5TPc7v8Vpi4/s1600/IMG_2095.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpCg4VV90NPp7xvZ_rr4S_53k2a2727mCe9lEF8wKe-3md3PNElzO2UALyA4rixg4xgMcyIIwWTYXgczyg-Dn89LHkYDnJZVGQt7iADF4lZ_Tgnz_DnnHdDGq_YJ93cu-go5TPc7v8Vpi4/s320/IMG_2095.JPG" width="320" /></span></a></div>
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">As you can see in the pic above. The owner was staring at me wondering why the hell was I taking pics. Then he approached me and asked, EXCUSE ME. WHY?!</span><br />
<span class="Apple-style-span" style="font-size: large;">- I criticize ads</span><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">= From what magazine are you?</span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">- No magazine. I do this for my personal blog.</span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">= Website?!</span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">- Yes. website! Your window display is intriguing! </span></div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">= *chin up, very proud* Yes I did that on purpose. </span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">- but you're telling people not to enter!</span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">= YES! I want to provoke people! </span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;">- *confused face* Aha! and did it work for ya? did it attract more customers? (knowing that the shop has always been empty with or without the sale sign!)</span></div>
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<span class="Apple-style-span" style="font-size: large;">= *hesitant* Yes. Doing well. Yes.</span></div>
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">Obviously not. The shop looks like its closing down soon. No one's buying anything that's why he's waiting outside.. Forget about buying. No one is IN the store to start with... errmmm, maybe coz the ad said DO NOT ENTER??</span><br />
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</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwbEWI1SFR2225ACtLu7wHKxXNQbdOwSuoD4GeYD19Nzk7dvNP5lQvrBZXThySfnruklfp3zgxLw33dCaq6rq8vbRGP4X1KiOUIHXZGmqUTyTDDuF0P1C1kQeAHkhDK1JX8Znsgj6qtroY/s1600/IMG_2094.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwbEWI1SFR2225ACtLu7wHKxXNQbdOwSuoD4GeYD19Nzk7dvNP5lQvrBZXThySfnruklfp3zgxLw33dCaq6rq8vbRGP4X1KiOUIHXZGmqUTyTDDuF0P1C1kQeAHkhDK1JX8Znsgj6qtroY/s320/IMG_2094.jpg" width="240" /></span></a></div>
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">Ok YES! it is provocative.. That worked. It stopped me to take pics, but WTH man? Seriously, you should invite people in. Maybe put sample of the clothes in the window? maybe UP TO 70% without the do not enter? </span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;"><b>Bottom line.. Just pay a few bucks for a proper ad, people!</b></span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-size: small;"></span></span><br />
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Rating:</span></span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Layout over all: 1/5</span></span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Colours: 2.5/5</span></span></b></span></div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Font: Legible but old fashioned 3/5</span></span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Concept: 1/5 </span></span></b></span></div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Execution: 0.5/5</span></span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com5tag:blogger.com,1999:blog-943329158854625109.post-71510483497900589592011-06-08T14:54:00.004+04:002011-09-11T00:59:20.897+04:00Now available in Arabic but in English!<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="font-size: large;">Salam,</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">Ok... Lets look at this then start analyzing</span><br />
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<span class="Apple-style-span" style="font-size: large;"><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEpRGpy-lnMV44WhNQrD9z6FRgFfuN6lvSodvj9w4sAyroO69pBVNKOe8fqrFjI6AgndEYYj6thWB3pbMYw4SNk4V66GJfW1uReF8D7oM3XZd-XrEBeUHR0VzFt1dQ1cZW7NfMWr9TBnd/s1600/IMG_0502.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEpRGpy-lnMV44WhNQrD9z6FRgFfuN6lvSodvj9w4sAyroO69pBVNKOe8fqrFjI6AgndEYYj6thWB3pbMYw4SNk4V66GJfW1uReF8D7oM3XZd-XrEBeUHR0VzFt1dQ1cZW7NfMWr9TBnd/s400/IMG_0502.jpg" width="300" /></span></a></div>
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">I'm speechless.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">This so called "ad" has been done in an hour, ermm maybe less - to be fair ya3ni.</span><br />
<span class="Apple-style-span" style="font-size: large;">Do you see a concept?? Done done and over done with the phone msg trying to tell the reader something.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">But the funny part is that this ad has been running in an English newspaper while the message is targeting Arabic readers. "our mobile banking services are now in Arabic".. Hmm?? I'm not saying that Arabic readers can't read English, but if they can read English why would they be applying for this service?</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">Design wise. No comment about the red swashes and jumping out text with black shadow.</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;">BankMuscat *buzzer*, your new HQ is quality and so should be your advertising!</span><br />
<span class="Apple-style-span" style="font-size: large;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"></span></span><br />
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Colours: 1.25/5</span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Font: Legible 2/5</span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Concept: (Is there one?) </span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Execution: 1/5 (for applying the guidelines only)</span></b></span></div>
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com2tag:blogger.com,1999:blog-943329158854625109.post-3402951663718478322011-05-18T02:10:00.005+04:002011-09-11T00:59:35.294+04:00R.E.S.P.E.C.T for this ad.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;">Here's a nice simple one!</span></div>
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<span class="Apple-style-span" style="font-size: large;"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4TJsW-zPIPFbyZCyRhf8bq9maVKan-TAkLirAWNJwHh3fOK57EIZ6SOL7aRSXpW7HHvuONzELfm3ZOkBlTV9NQibCHt68j-8eqb6QSbo7_TzfmSyqwJF3Q4Qv7SFnKMsJls2P4K4aqDk/s1600/IMG_0680.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4TJsW-zPIPFbyZCyRhf8bq9maVKan-TAkLirAWNJwHh3fOK57EIZ6SOL7aRSXpW7HHvuONzELfm3ZOkBlTV9NQibCHt68j-8eqb6QSbo7_TzfmSyqwJF3Q4Qv7SFnKMsJls2P4K4aqDk/s400/IMG_0680.jpg" width="400" /></span></a></div>
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<span class="Apple-style-span" style="font-size: large;">This screams out youtube as soon as you see it... ermm.. that's if you're familiar with the logo ofcourse. </span></div>
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<span class="Apple-style-span" style="font-size: large;">And if you get it, then you are Omantel's target in this ad.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Since its an Omantel ad + youtube then = this definately has something to do with speed or fast broadband connection.</span></div>
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<span class="Apple-style-span" style="font-size: large;">There you go, I've done the math without reading anything so far, which means this megacom works in seconds.</span><br />
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<span class="Apple-style-span" style="font-size: large;">For those who didn't get the ad. You might get the other ad in the campaign that mimics the Google logo.</span></div>
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<span class="Apple-style-span" style="font-size: large;">I don't have a picture of that. Will try to find it and upload it.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Found it!!.... look at this </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPrPC_pHZWu4otufgwLySbSs78xWcAQNNXBJNpfqF5TYUEbqhBM1wC9_1fu8d9555VPMHYdp5xatVgODk6IrTrOpIvQkYT-5gGoHgEpZt7gU0irrkAzZGdh28kSN2xeifv4v_v1EqbZHWf/s1600/1+068a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPrPC_pHZWu4otufgwLySbSs78xWcAQNNXBJNpfqF5TYUEbqhBM1wC9_1fu8d9555VPMHYdp5xatVgODk6IrTrOpIvQkYT-5gGoHgEpZt7gU0irrkAzZGdh28kSN2xeifv4v_v1EqbZHWf/s320/1+068a.jpg" width="320" /> </a></div>
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<span class="Apple-style-span" style="font-size: large;">Now I'm not too sure if this has been done before. I think it has been, I just don't have anything to prove it. So, for now, this wins. </span><br />
<span class="Apple-style-span" style="font-size: large;">Simple, creative, straight to the point are the key words we should always look for in an ad.</span><br />
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<b><span class="Apple-style-span" style="font-size: large;">Remember, creativity doesnt have to be complicated. </span></b></div>
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<b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Layout over all: 5/5</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Colours: Youtube colours = can't touch it. 5/5</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Font: Legible 4.5/5</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Concept: 5/5 </span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Execution: 5/5</span></span></b></div>
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com2tag:blogger.com,1999:blog-943329158854625109.post-4341401258136227192011-05-17T13:46:00.001+04:002011-09-11T00:59:49.160+04:00This is not an ad.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;">Right.. back on.</span></div>
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<span class="Apple-style-span" style="font-size: large;">Attached below is an official document that I got from ministry of Manpower here in SULTANATE of Oman.</span></div>
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<span class="Apple-style-span" style="font-size: large;">I'm embarrassed for them. And I'm also embarrassed as an Omani to see this huge spelling mistake on some official government document. This gets sent out to everyone not only locals. </span></div>
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<span class="Apple-style-span" style="font-size: large;">I didn't know that a document as small as this should to get proof read first!</span></div>
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<span class="Apple-style-span" style="font-size: large;">No further comment your honor. I rest my case!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgknCOJ20R8qIXOL2T6NFMiP0gkJcO0RlUBBgAnn88zb4poNB83FcEQSoqeuGSEYqw5coLafbiwdkr95HZ3ppY-piFuiiNec2OT7oHXe6-32DpiJIa6nOBFBi2Nn7n2OUVlNNDcH3Z5u8K/s1600/IMG_0678.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgknCOJ20R8qIXOL2T6NFMiP0gkJcO0RlUBBgAnn88zb4poNB83FcEQSoqeuGSEYqw5coLafbiwdkr95HZ3ppY-piFuiiNec2OT7oHXe6-32DpiJIa6nOBFBi2Nn7n2OUVlNNDcH3Z5u8K/s320/IMG_0678.JPG" width="320" /></span></a></div>
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<span class="Apple-style-span" style="font-size: large;">With design, SF.</span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com0tag:blogger.com,1999:blog-943329158854625109.post-40092010008746263042011-03-18T03:26:00.004+04:002011-09-11T01:00:06.844+04:00Where's the cover image?!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Window displays are a reflection. A reflection of the shop. What the shop has to offer at that season. </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Its the same with us as humans, what we wear on the day reflects our mood. </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Window displays are a teasers to ur way inside. They either grab your attention at a glimpse and drive you into the store or fail to do so. You're the judge.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Usually, for that specific reason, the shop HQ would release a window display design and distribute to all its branches around the world. To synchronize all, and to deliver the same message at the sametime. So, for example Zara windows in Oman should match Zara windows in London. Oh! but thats only if its the same collection. Say, when its winter in Oman, its Summer in Australia, therefore the display wont be identical. Got it? :)</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Now after that introduction of mine, lets have a look at the image attached below.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4DSWZ-H9e_I4DI9SdCcnBpldh3IJgpfgT3DAH9CZx2kW96U6mvhmnKBH17zdhzixjOgTKjZaPyiBIpyC0NWFLjY3IHzGxP_JiiLXVEHIplkfRZLSPhb6oZRgjbR03jt0Pu4PlDDRekd0a/s1600/IMG_0465.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4DSWZ-H9e_I4DI9SdCcnBpldh3IJgpfgT3DAH9CZx2kW96U6mvhmnKBH17zdhzixjOgTKjZaPyiBIpyC0NWFLjY3IHzGxP_JiiLXVEHIplkfRZLSPhb6oZRgjbR03jt0Pu4PlDDRekd0a/s320/IMG_0465.jpg" width="240" /></span></span></a></div>
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<span class="Apple-style-span" style="line-height: 19px;"><em style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">tape</span></span></em><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">-à-l'</span></span><em style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">oeil</span></span></em></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> which means flashy or high profile sells fashion from ages 0 to 14.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Looking at the window display which is a representation of a magazine cover, looks great and I like it. It does stop you coz there's a concept behind it and it just looks different from any other display in the mall.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">However, I'm wondering, shouldn't a magazine cover have mannequins in the empty space or some sort of image to reflect what's inside? hmm?</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In the real world, that would be the case; cover image + headlines. Now, that would make perfect sense! But this case is different. Its just a transparent blurry sticker!</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Since the headlines read "T-shirt for 2.500 RO", "Fashion from new born to 14 years", and "All the looks for summer 2011", shouldn't there be a kid mannequin representing that?</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">All I see now is the previous season display in the background on the pink platform and a pointless magazine cover. It's basically just there to be there! does that make sense? Let me put it in simple words, it's a frame without a picture!</span></span><br />
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Seems like the people who work there didn't even understand what/why/how they glued that on the window.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Seriously, the magazine has to have an image, something the titles link to. This is just .... !! NOTHING. No meaning, no point.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br class="Apple-interchange-newline" />There you go, good concept gone to waste! or shall i say good concept incomplete. Flashy? Yes, but meaningless.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Oh and btw, I don't mind the tilt. Its ok. It gives some playful character to the shop.</span></span></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I took this off their website. This is how it should be.</span></span></b></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">With design, SF.</span></span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com1tag:blogger.com,1999:blog-943329158854625109.post-81797306538319018372011-03-02T14:56:00.006+04:002011-09-11T01:00:38.241+04:00Striking layout!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">I like! I like! I like! Look at this piece of art.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Was waiting for my fries to fry in the kitchen, while I was going through </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Times of Oman</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> newspaper. And look what I found or shall I say, it found me! Seriously! it just jumped out and caught my attention. I saw this striking layout. I feel like hugging whoever designed this page in perticular. Look at it !! isn't it beautiful? Compared to the page next to it? Its just clean, elegant with fantastic use of space. It barely looks like a newspaper article!</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Finally a great use of white space and a smartly-put layout. Thumbs up!</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6Zs85CA8Rh-RuXlyLLRVeQYcwIhrOzSq34XP5UH75C3IjvRPES1aeU56nfdAwMCmdELRouXPRc5LRiwJ8Kcvxm4Quyra9qUKqcasaQxNmtklh16RFwROKroWjFqZIKKf0WFFjAkqqXu-E/s1600/DSC03461.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6Zs85CA8Rh-RuXlyLLRVeQYcwIhrOzSq34XP5UH75C3IjvRPES1aeU56nfdAwMCmdELRouXPRc5LRiwJ8Kcvxm4Quyra9qUKqcasaQxNmtklh16RFwROKroWjFqZIKKf0WFFjAkqqXu-E/s400/DSC03461.JPG" width="400" /></span></span></a></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">I like how the models shadow is overlapping the green block, which means breaking the guidelines, which means taking a risk for a change and doing something different. I like how the text is nicely rendered around the models curves. I like the balance of the whole page. Balance doesn't mean symmetrical, right = left, but its visually balanced - image and copy-wise.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">See! there are good layouts in the Omani newspaper. There are things that strike. This is an excellent example of how to deal with minimal copy on plain oversized canvas. You don't have to maximize your font size to 16 point to fill in the page. You don't have to enlarge the image until you see those pimples in the models face and her mustache! You basically don't have to cram it.</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">This is it! Simple. This solution looks perfect, modern, classy yet very attractive.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">One tiny little thought though. I know that they made the models shadow black or 85% of it to read the white copy, BUT reducing it to 65% might look not as much dominating. Dropping the whole shadow idea might make it even look better.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Oh! i just noticed the quotation marks are green. That matches the top bar. Oooh! and the justified copy has no widows meaning no </span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;">one single word on a single line. Ahhh. I'm in l.o.v.e!!</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Layout over all: 4.5/5</span></span></b></span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">With design, SF.</span></span></div>
Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com7tag:blogger.com,1999:blog-943329158854625109.post-86440025843575096062011-02-26T13:50:00.008+04:002011-09-11T01:00:54.708+04:00Frog legs!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Alright. Just to let everyone know that I dont look for bad ads to critisize them, but I also look for the good ones to give them some credit. However, the bad ones seem to stand out a bit more than any others. Maybe coz they're just BAD.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This is an ad for </span></span><b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hayyak</span></span></b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> (prepaid phone credit) from Omantel. To be promoted during the Muscat Festival 2011.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lets start with the goods. Love the simplicity of the msg and font. I like how they put a hint of the festival at the back, no clutter, clear blue sky no clouds and a well styled up model. Festival = youth = jeans and jumper that match the climate at this time.</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Moving along.. Now as soon as I saw this ad, my direct attention was to the frog legs! Isn't his jump weird?! I'm sure they took several shots prior to "frog legs" stage. Aren't there any better ones like the ones below? Something with more of a happy, dance, side shot jump? Something more attractive with closed legs?!!</span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"</span></span><b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Look her in the eye</span></span></b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. Tell her that you love her." </span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Making good eye contact reflects self confidence and provides direction, authority and meaning to your conversation or msg. Models e</span></span></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ye contact is a must in such ads to convince the reader. It gives honesty and sincerity to the msg. </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Now to closer details in bullet points.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn_te3JIEuht_egafcTgnSCh9egb4GNbIakBgudnW1KVgQzyh5Rr5dLm09ThISY656JhK_uzgmooB48fpBMV3iv3Ky2axXMhhIXQRWhGufxSsRRCFK8Kbu-c2l7dZvztZykVgxSuIb3oS1/s1600/face.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn_te3JIEuht_egafcTgnSCh9egb4GNbIakBgudnW1KVgQzyh5Rr5dLm09ThISY656JhK_uzgmooB48fpBMV3iv3Ky2axXMhhIXQRWhGufxSsRRCFK8Kbu-c2l7dZvztZykVgxSuIb3oS1/s320/face.jpg" width="320" /></span></span></a></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">No eye contact. Some unattractive facial expression </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and something hitting his face. Maybe he was hurt.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCXlfqDH8wp8_jFb0MI5-davaa9r0VTnW6rQxqCIQ8lC9KzCg3qmfDm2P_xx_ImyUMjUyccKXmM9ZyTUUdpNB_1gyJzbBoNJXAFvJ_qaBATpq6-AM9xqaTgB7HWwG6sVueoA4BOhPkrt46/s1600/holding.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCXlfqDH8wp8_jFb0MI5-davaa9r0VTnW6rQxqCIQ8lC9KzCg3qmfDm2P_xx_ImyUMjUyccKXmM9ZyTUUdpNB_1gyJzbBoNJXAFvJ_qaBATpq6-AM9xqaTgB7HWwG6sVueoA4BOhPkrt46/s320/holding.jpg" width="320" /></span></span></a></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Some technical stuff seem to be going wrong here. </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Is he supposed to be holding the board?</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpmqXeWvY4ntlTkRbgV2kdrXKJWVgfmiMyWNE3MD3z3ekjgLgQQKv8CyestRi_DmVu2Pe_sl_Se09TojQiFrxsNybKkrlLachl3Z9-GrGlcSX039toTt2sivmBVdJhoCAwJe35wmobGg4Y/s1600/stomach.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpmqXeWvY4ntlTkRbgV2kdrXKJWVgfmiMyWNE3MD3z3ekjgLgQQKv8CyestRi_DmVu2Pe_sl_Se09TojQiFrxsNybKkrlLachl3Z9-GrGlcSX039toTt2sivmBVdJhoCAwJe35wmobGg4Y/s320/stomach.jpg" width="320" /></span></span></a></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So not attractive for an ad. Wear a faneela (vest) or ahhhh.. just not right man. </span></span></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Shave? Blur on photoshop?</span></span></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Rating:</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Layout over all: 4/5</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Colours: Boring 3/5 Not greatly festive.</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Font: Legible 4.5/5</span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Concept: 3/5 </span></span></b></div>
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Execution: 2.5/5</span></span></b></div>
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<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">With design, SF.</span></span><br />
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Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com7tag:blogger.com,1999:blog-943329158854625109.post-65752682434566409872011-02-23T17:46:00.006+04:002011-09-11T01:01:09.326+04:00Stay away from GOLD.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Alright.. Bismillah lets start with a popular ad these days. It's always in the newspaper... </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">The Flexi finance scheme PEJERO.</span></span></b><br />
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<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: large;">Bonus: The copy in the mupi is not aligned properly.</span></td></tr>
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">*deep breaths* </span></span></b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Lets now look closely at what the ad is saying without reading the copy -</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">To me as a viewer, it says when you pass by the mupi (where the main msg is) your car turns from a nice red to some sand colour, one. Two, you'll still be crossing old oman in the background, but camouflaged this time. Coz your car will match the background!</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Wait a sec? are u trying to say my car wont stand out? Crap! i don't want that PAJERO!</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">I tried reading between the lines, I asked a designer friend, but we both still find it hard to link the image with the msg. Is there a catch in the copy? not really. They only talk about what you get from this offer. </span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">I presume what they </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">want</span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> to say is that this offer is so "Flexi." You can decide on whether you want your car to be gold or red, but hmm, why from bright red to GOLD! Why?! coz Gold = Luxury! oh yes! how stupid of me! of course it is. DUH! People love gold here! They'll ditch red for it! can't you see how gold is SHINING SHINING ! BLING baby! Araboo style!</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Seriously people, cut the crap.. don't link luxury with yellow gold. STOP it. Lets move on. Lets have fresh colours in our ads. Something that attracts the reader, grabs his/her attention and most importantly sells the product. Yes, we do live in a rich country that has gold and oil. Yes, my grandma probably has a bucket full of yellow gold in her closet, but that doesn't mean we have to incorporate it in every single ad. Even cars?! </span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">The car colours here make us read it backwards. Fresh to dull.*</span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: red;"><span class="Apple-style-span" style="font-size: large;">buzzer</span></span><span class="Apple-style-span" style="font-size: large;">* </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Plus i'm sure Pajero comes in other colours too! This colour is just washed out with the BG.</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Onto the background image now. Yet another old Oman. Yes I will be driving in Matrah, but I'll also be driving in Shatti Al qurum, Shari3 el 7ob (flirting road)!</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Your target audience here are people who can buy cars, pay monthly installments, go camping, enjoy </span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">driving </span></span><em style="font-style: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">through</span></span></em><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> beach or desert sand</span></span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.. etc. Mostly youth or older men who enjoy going to such places.. So why give them the most boring colour car when they're full of life and adventures?</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: large;">I think this ad is focusing on the word old with a fresh new offer. Contrast? nope. Confusing!</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Rating:</span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Layout over all: check 4/5</span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Colours: Boring 1/5</span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Font: Legible 4/5</span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Concept: 0.5/5 </span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">Execution: down on the alignment 4/5</span></b></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Times; font-weight: normal;"></span></span></b></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">With design, SF.</span></b></span></div>
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Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com3tag:blogger.com,1999:blog-943329158854625109.post-28853688186329138912011-02-19T13:27:00.000+04:002011-02-19T14:09:26.867+04:00It's time for CHANGE.<div dir="ltr" style="text-align: left;" trbidi="on">Okay. So I haven't ever written a blog before, but now I have the urge to put my blunt opinion out there for people to wake up and think out of the box. We have enough "firework" ads and "happy families" ads. We have enough 10,000 colour logo!<br />
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Since my opinions are never heard, nor appreciated, and often trashed in Oman coz "the client asked for it" or "the client paid for it", I've decided to start a blog in my field of expertise; graphic design and advertising and say it ALL here. I will look for ads and designs in Oman that in my opinion could be done so much better and sell the product better too.<br />
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I will critique advertisements in Oman and most probably logos. I think Oman has a long way ahead of it to reach Dubai or Bahrain in design. I heard that Oman is lacking 20 years behind Dubai in advertising and 10 years behind Bahrain. The good thing though, is that we are 10 years ahead of Yamen!<br />
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Bismilla... Lets start... and PLEASE don't get too sensitive/defensive about things... Its just my personal opinion and it will be clearly said. </div>Sara Fidahttp://www.blogger.com/profile/02568217579273563993noreply@blogger.com8