- Sara Fida -

Window displays are a reflection. A reflection of the shop. What the shop has to offer at that season.  Its the same with us as humans, what we wear on the day reflects our mood.  Window displays are a teasers to ur way inside. They either grab your attention at a glimpse and drive you into the store or fail to do so. You're the judge. Usually, for that specific reason, the shop HQ would release a window display design and distribute to all its branches around the world. To synchronize all, and to deliver the same message at the sametime. So, for example Zara windows in Oman should match Zara windows in London. Oh! but thats only if its the same collection. Say, when its winter in Oman, its Summer in Australia, therefore the display wont be identical. Got it? :) Now after that introduction of mine, lets have a look at the image attached below. tape -à-l' oeil  which means flashy or high profile sells fashion from ages 0 to 14....

I like! I like! I like! Look at this piece of art. Was waiting for my fries to fry in the kitchen, while I was going through Times of Oman newspaper. And look what I found or shall I say, it found me! Seriously! it just jumped out and caught my attention. I saw this striking layout. I feel like hugging whoever designed this page in perticular. Look at it !! isn't it beautiful? Compared to the page next to it? Its just clean, elegant with fantastic use of space. It barely looks like a newspaper article! Finally a great use of white space and a smartly-put layout. Thumbs up! I like how the models shadow is overlapping the green block, which means breaking the guidelines, which means taking a risk for a change and doing something different. I like how the text is nicely rendered around the models curves. I like the balance of the whole page. Balance doesn't mean symmetrical, right = left, but its visually balanced - image and copy-wise. See! the...