With design, SF.
Saturday, 26 February 2011
Alright. Just to let everyone know that I dont look for bad ads to critisize them, but I also look for the good ones to give them some credit. However, the bad ones seem to stand out a bit more than any others. Maybe coz they're just BAD.
This is an ad for Hayyak (prepaid phone credit) from Omantel. To be promoted during the Muscat Festival 2011.
Lets start with the goods. Love the simplicity of the msg and font. I like how they put a hint of the festival at the back, no clutter, clear blue sky no clouds and a well styled up model. Festival = youth = jeans and jumper that match the climate at this time.
Moving along.. Now as soon as I saw this ad, my direct attention was to the frog legs! Isn't his jump weird?! I'm sure they took several shots prior to "frog legs" stage. Aren't there any better ones like the ones below? Something with more of a happy, dance, side shot jump? Something more attractive with closed legs?!!
"Look her in the eye. Tell her that you love her." Making good eye contact reflects self confidence and provides direction, authority and meaning to your conversation or msg. Models eye contact is a must in such ads to convince the reader. It gives honesty and sincerity to the msg.
Now to closer details in bullet points.
No eye contact. Some unattractive facial expression
and something hitting his face. Maybe he was hurt.
Some technical stuff seem to be going wrong here.
Is he supposed to be holding the board?
So not attractive for an ad. Wear a faneela (vest) or ahhhh.. just not right man.
Shave? Blur on photoshop?
Layout over all: 4/5
Colours: Boring 3/5 Not greatly festive.
Font: Legible 4.5/5
With design, SF.